CGI Furniture Blog
Find out how to improve a product business with 3D rendering and modeling
- CGI StudiosProduct Animation Company: 5 Signs of a Reliable Outsource ProviderIn the modern world, product videos are essential for effective furniture promoand marketing. After all, 84% of people say that they bought goods because ofwatching a brand’s video.…

- Benefits of Product CGIEffective Product Presentation: 7 Irreplaceable Assets that Help with ItNo doubt, every marketer is dreaming of having skills and talent for effective product presentation as Steve Jobs had. And though it looks like a gift given only…

- 3D SoftwareBest Product Animation Software: Top-7 OptionsAccording to this marketing survey, product video ads were the #1 way customersdiscovered a brand they later bought from. This means furniture manufacturersand retailers have a bigger chance…

- CGI vs PhotographyCgi vs Product Photography: 5 Ads Where You Wouldn’t Tell 3D From PhotosProduct images of photorealistic quality are a vital component of any marketing campaign. Low-grade pictures can spoil the whole thing and if an object looks like a rough…

- CGI ServicesTypes of 3D Models: 4 Complexity Levels of Product 3D ModelingFurniture manufacturers and marketers need 3D models at all stages of productdevelopment — from its design to marketing and promo. What they usually don’tknow is that there are…

- Benefits of Product CGIHow to Promote a New Product to Customers: 5 Time-Proven Tips for Furniture ManufacturersLaunching new products is always a risk and nobody can tell how sales will go. Naturally, consumer behavior is hard to predict but the brand marketers should figure…

- Benefits of Product CGIBedroom Renders vs Bedroom Photos: What to Choose for Promoting Your FurnitureEffective promo campaigns for bedroom furniture require lots of product pictures. After all, different marketing channels need diverse imagery — images of all product designs on a monochrome…

- CGI Services3D Modeling Technology: 3 Innovative Solutions It Provides for Product PromotionLast year, due to the pandemic and stay-at-home orders, customers switched toonline shopping thereby increasing the eCommerce competition. Consequently,manufacturers and retailers have started to invest bigger budgets in…

- CGI ServicesHoliday Marketing Ideas: How to Use Themed Product 3d RendersDue to the COVID-19 pandemic, the customer’s behavior and demands have changedso much that marketers can’t predict how sales will go in the holiday season of2021. For example,…

- 3D Visualization ProcessHow to Get up to Speed on a Project: 7 Tips for Accelerating the Product Rendering ProcessCollaboration with an outsource 3D rendering company seems like a complicatedprocess since communication and monitoring happen differently than mostmanufacturers and marketers are used to. But once you understand…

- CGI NewsHow to Prepare for a Trade Show: 5 Secrets of Success at Furniture FairsAccording to the IBIS World Market Research Report, in 2019 Trade Show andConference Planning Industry had a revenue of 16B in total. Participation intrade shows is an integral…

- CGI Terminology3D File Format for Furniture CGI: 10 Most Popular Options for Different SoftwareThe main problem that manufacturers and marketers face when ordering 3D modelsfrom a 3D modeling company is that they don’t know exactly what 3D file formatthey need. Studio…

- Benefits of Product CGIPost-Purchase Marketing: 5 Ways to Incorporate Product Rendering in ItFurniture brands invest an enormous amount of money in ads to drive prospects totheir website and turn them into buyers. But often, marketers and manufacturers get so concentrated…

Resolving your questions before we begin
Answers to common questions
What industries do you work with?
We provide 3D visualization services across several industries. In particular, we work with product manufacturers, interior designers, e-commerce retailers, and advertising agencies.
What is product rendering, and how does it work?
Product rendering is the art of creating lifelike images of a product using 3D software instead of a camera. It gives you full control over how your product looks. A 3D artist can adjust anything from lighting and textures to background and angle. You don't even need a physical prototype for that.
The process starts with building a 3D model. This can be based on drawings, CAD files, or photo references. After that, the model is textured to show surface details and materials. Lighting is then added to match your brand’s style or real-world conditions.
Finally, the software renders the scene. Basically, it means turning the digital setup into a high-resolution image or animation. Want to learn more? Our 3D rendering blog dives into the full workflow, with real examples and expert tips.
How do I start a 3D rendering or animation project with you?
You can book a meeting with us to discuss your project and ask any questions. To do that, contact our manager via the chat on this page or click the Schedule a Demo button.
Will I be able to preview and approve drafts before final delivery?
Yes, absolutely. Before the project begins, your CGI team's manager will walk you through the main stages of the work. You will agree on the timeline, when you will receive drafts, and how you will share your feedback. This way, you stay involved at every step and can approve each stage before moving forward.
Can I request revisions during the project?
Yes, revisions are a standard part of our workflow. You can request changes at each stage of your 3D rendering project. If the total volume of corrections stays within 60% of the work, we include them at no extra cost. If the changes go beyond that, they are treated as a new task and charged separately.
Can you match my brand’s lighting, style, and mood in the renders?
Yes, absolutely. Our entire workflow is designed to ensure visual consistency and a fully on-brand look.
First, we will ask you to share references that reflect the style and mood you want. These, along with your project guidelines, are stored in your brand folder.
Second, you will always work with the same CGI team. They will know your preferences well, so you will not need to repeat instructions for every project. In practice, they function like your in-house team.
Third, your team will have a dedicated project manager and an art director assigned to it. They make sure each render meets your visual and technical standards.
Finally, if the project grows and requires more artists, your core team will onboard the new members. The project manager and art director will train them so that every detail follows your brand style.

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