One of the key benefits of Autodesk 3ds Max is photorealism. Fornon-professionals, it’s simply impossible to distinguish 3D Max furniturerendering from product photos because its materials, textures and lightingsettings look 100% realistic. This means that with CGI, furniture manufacturersand sellers don’t need old-school photoshoots with product prototypes and props.They can […]
Due to the ongoing global pandemic, almost every furniture manufacturer and seller have fully switched to online sales. Naturally, it caused severe competition in eCommerce, and it became extremely difficult to be noticed by e-shoppers. So how to make your eCommerce site stand out and increase sales?
Using 3D models for eCommerce, furniture manufacturers and retailers can discover a whole new world of marketing and promo solutions. With life-like 3D models, one can get both static and motion visuals, interactive 3D configurators, and 3D animation. Even more, with CGI, furniture sellers can optimize their entire catalog for AR shopping apps.
Research in 2020 showed that the total value of returned online purchases topped $41 billion US dollars. eCommerce sellers are losing money both on the goodsthemselves and the time it takes to process the return, which often includescommunication with the customer, the e-platforms, the warehouse managers, andothers — often, all at the […]
Many furniture brands consider Amazon the most effective eCommerce platform sothe number of sellers is constantly growing. Since January 2021, almost half amillion new companies have joined the Amazon marketplace. Naturally, this causessevere competition, and it’s getting more and more difficult for furnituremanufacturers and retailers to stand out from the crowd.
The theory of product life cycle was developed by Theodore Levitt, a Germaneconomist from Harvard Business School. He found out that product performance onthe market changes over time following a certain algorithm. Namely, all goods gothrough the 5 main stages: Development, Introduction, Growth, Maturity, andDecline. According to Levitt’s theory, marketers need […]
The digital vs. traditional marketing debate is still ongoing, as some companiesseem to succeed with offline campaigns, while others sell more with digitalones. But which way is the most effective for furniture manufacturers andsellers? Surely, trying both could make it clear, but some furniture companiesare on a budget these days and […]
It’s always up to marketers and manufacturers if they want to use photos or CGIrenderings for marketing campaigns and product promo. Some turn to photographersfor high-resolution photos because they doubt the quality of 3D rendering. Butthe problem with photos is that a photo shoot is an expensive endeavor — first,you need […]
The key reason why most manufacturers and retailers switch to 3D rendering for bathroom promo imagery is that it is a time – and money-saving solution. With CGI at hand, they can forget about photo shoots forever. To get product images, they order 3D visualizations from a 3D rendering studio. In turn, CG artists create a[…]
In the modern world, product videos are essential for effective furniture promoand marketing. After all, 84% of people say that they bought goods because ofwatching a brand’s video. And to get first-class 3D animation, brand marketershave to find the best product animation company for their project.
Discover how CGI can replace traditional photography, reduce content costs, and speed up product launches — all in a single 30-minute call.
What we’ll cover?
Format
A focused 30-minute video call, tailored to your product category and content goals. Led by a CGI expert with experience in your industry.
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Pick a time that works for you — and learn how to make your product visuals smarter, faster, and scalable.