The main problem that manufacturers and marketers face when ordering 3D modelsfrom a 3D modeling company is that they don’t know exactly what 3D file formatthey need. Studio managers, in turn, must set a clear task for CG artists. Thus,lack of information inevitably leads to communication problems and projectdelays.
Furniture brands invest an enormous amount of money in ads to drive prospects totheir website and turn them into buyers. But often, marketers and manufacturers get so concentrated on managing the purchase process that it takes all their finances and efforts. As a result, they have no resources whatsoever to improve their post-purchase marketing.
Have you ever wondered why fewer and fewer marketers are choosing traditionalphotography for their product images these days? The thing is, it is a ratherexpensive and effort-consuming process. First, marketers need to order productprototypes of all designs and transport them to the studio. Then, they set upthe scene and keep changing […]
Many furniture manufacturers use CAD product models in their pipeline. Andoftentimes, they believe the same 3D objects can be used for photorealisticvisualization. But while CAD files do make good references, they cannot be usedfor 3D rendering as they are. Because they are not fully compatible with 3d Max— professional computer graphics […]
When it comes to allocating the budget on video advertising, 3D animation couldbe a more beneficial option than traditional product videos. See for yourself,with CGI, you don’t need to use actual locations, build filming settings, rentexpensive equipment, and hire a large crew. Top-quality 3D animation can be donein a 3D rendering […]
The internet is full of content that manufacturers and marketers can use as anendless source of inspiration for furniture design images and product marketingpresentations. There are myriads of blogs on design and interiors, as well asdigital magazines, social media, etc. Any of these platforms can bring you tonsof inspiration, you just […]
One of the biggest advantages of CGI is cost-efficiency. With 3D technology,marketers can get stunning room sets without extra expenses and effort. They nolonger need to buy decor for lifestyle background, build a scene, or pay fees toa photographer and stylists. One can simply send product photos, 2D drawings,and references to […]
The modern software market offers many plugins for rendering in 3ds Max. Amongst them, V-Ray and Corona Renderer are the most common CG tools. Surely, they differ in price and both have their pros and cons. But what all furnituremanufacturers are interested in is how much they differ in quality. That is why when […]
Experienced marketers know how troublesome and complicated outdoor photosets can be. First and foremost, they depend on the weather, which is constantly changing and never works the way we expect. As a result, all the preparations can go to waste in a few seconds. That’s why some marketers order 3D product renders for their catalogs […]
3D product animation is a cost-effective way for furniture manufacturers andsellers to get photorealistic video content. Making 3D animation costs less thanfilming a video because with CGI, there’s no need to rent a studio withequipment, hire a writer, director, crew, etc. All you have to do is to send a3D rendering […]
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