Research in 2020 showed that the total value of returned online purchases topped $41 billion US dollars. eCommerce sellers are losing money both on the goodsthemselves and the time it takes to process the return, which often includescommunication with the customer, the e-platforms, the warehouse managers, andothers — often, all at the […]
The digital vs. traditional marketing debate is still ongoing, as some companiesseem to succeed with offline campaigns, while others sell more with digitalones. But which way is the most effective for furniture manufacturers andsellers? Surely, trying both could make it clear, but some furniture companiesare on a budget these days and […]
It’s always up to marketers and manufacturers if they want to use photos or CGIrenderings for marketing campaigns and product promo. Some turn to photographersfor high-resolution photos because they doubt the quality of 3D rendering. Butthe problem with photos is that a photo shoot is an expensive endeavor — first,you need […]
The key reason why most manufacturers and retailers switch to 3D rendering for bathroom promo imagery is that it is a time – and money-saving solution. With CGI at hand, they can forget about photo shoots forever. To get product images, they order 3D visualizations from a 3D rendering studio. In turn, CG artists create a[…]
No doubt, every marketer is dreaming of having skills and talent for effective product presentation as Steve Jobs had. And though it looks like a gift given only to chosen ones, it is really something you can and should master. At the end of the day, the image of a company and the credibility of […]
Product images of photorealistic quality are a vital component of any marketing campaign. Low-grade pictures can spoil the whole thing and if an object looks like a rough 3D model, buyers will just pass by. That’s why marketers and manufacturers are so concerned about getting proper product visuals. And when itcomes to imagery, they […]
Launching new products is always a risk and nobody can tell how sales will go. Naturally, consumer behavior is hard to predict but the brand marketers should figure out how to promote a new product to customers in the most effective ways. So where to start and what to focus on? After all, there are…
Last year, due to the pandemic and stay-at-home orders, customers switched toonline shopping thereby increasing the eCommerce competition. Consequently,manufacturers and retailers have started to invest bigger budgets in advertisingto reach a wider audience and sell more. And since effective promo requiresplenty of images, most brands opt for 3D modeling technology to […]
Due to the COVID-19 pandemic, the customer’s behavior and demands have changedso much that marketers can’t predict how sales will go in the holiday season of2021. For example, last year, people stopped buying gift cards for entertainmentand focused on purchasing home products instead. So to gain the upper hand inthe competition […]
Collaboration with an outsource 3D rendering company seems like a complicatedprocess since communication and monitoring happen differently than mostmanufacturers and marketers are used to. But once you understand how CGI studioswork remotely, you will discover several ways to accelerate such a project.
Discover how CGI can replace traditional photography, reduce content costs, and speed up product launches — all in a single 30-minute call.
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