Many furniture manufacturers use CAD product models in their pipeline. Andoftentimes, they believe the same 3D objects can be used for photorealisticvisualization. But while CAD files do make good references, they cannot be usedfor 3D rendering as they are. Because they are not fully compatible with 3d Max— professional computer graphics […]
When it comes to allocating the budget on video advertising, 3D animation couldbe a more beneficial option than traditional product videos. See for yourself,with CGI, you don’t need to use actual locations, build filming settings, rentexpensive equipment, and hire a large crew. Top-quality 3D animation can be donein a 3D rendering […]
One of the biggest advantages of CGI is cost-efficiency. With 3D technology,marketers can get stunning room sets without extra expenses and effort. They nolonger need to buy decor for lifestyle background, build a scene, or pay fees toa photographer and stylists. One can simply send product photos, 2D drawings,and references to […]
In recent years, we have seen 3D product video gradually replacing traditional video advertising in eCommerce. It’s no wonder since the latter is more pricey and time-consuming. See for yourself — marketers have to hire a director and crew, rent a studio and equipment, build a filming set, etc. In turn, when choosing 3D animation, […]
Experienced marketers know how troublesome and complicated outdoor photosets can be. First and foremost, they depend on the weather, which is constantly changing and never works the way we expect. As a result, all the preparations can go to waste in a few seconds. That’s why some marketers order 3D product renders for their catalogs […]
3D product animation is a cost-effective way for furniture manufacturers andsellers to get photorealistic video content. Making 3D animation costs less thanfilming a video because with CGI, there’s no need to rent a studio withequipment, hire a writer, director, crew, etc. All you have to do is to send a3D rendering […]
Due to the pandemic, many furniture manufacturers and retailers have switched toeCommerce making it even more competitive than it was before. Today, it’sdifficult for brands to stand out from the crowd and draw buyers to theirwebsites. Manufacturers need to learn effective eCommerce visual merchandisingtips to capture the consumer’s attention and get […]
When investing money and time in creating a brand’s website, how manymanufacturers and marketers actually know what type of content will boost credibility and client acquisition? If your conversion is low and you don’t know why then consider this — users tend to form an opinion about your website in just 50 milliseconds.
Just a decade ago, when manufacturers and marketers needed product photos, theyhad no other option but to arrange old-school photo sessions. For that, theyproduced all the samples first, then transported them to a photo studio andspent several days to shoot the whole collection. No need to say, such endeavorstook tons of […]
When manufacturers and marketers prepare their promo campaigns, they often face the choice between 3D rendering for product images and old-school photography. Photo is a traditional but expensive and laborious option, though. Marketers need to order lots of prototypes, rent a photo studio with equipment, and build several actual roomsets from scratch.
Discover how CGI can replace traditional photography, reduce content costs, and speed up product launches — all in a single 30-minute call.
What we’ll cover?
Format
A focused 30-minute video call, tailored to your product category and content goals. Led by a CGI expert with experience in your industry.
Schedule your demo
Pick a time that works for you — and learn how to make your product visuals smarter, faster, and scalable.
