Using 3D models for eCommerce, furniture manufacturers and retailers can discover a whole new world of marketing and promo solutions. With life-like 3D models, one can get both static and motion visuals, interactive 3D configurators, and 3D animation. Even more, with CGI, furniture sellers can optimize their entire catalog for AR shopping apps.
The theory of product life cycle was developed by Theodore Levitt, a Germaneconomist from Harvard Business School. He found out that product performance onthe market changes over time following a certain algorithm. Namely, all goods gothrough the 5 main stages: Development, Introduction, Growth, Maturity, andDecline. According to Levitt’s theory, marketers need […]
The digital vs. traditional marketing debate is still ongoing, as some companiesseem to succeed with offline campaigns, while others sell more with digitalones. But which way is the most effective for furniture manufacturers andsellers? Surely, trying both could make it clear, but some furniture companiesare on a budget these days and […]
In the modern world, product videos are essential for effective furniture promoand marketing. After all, 84% of people say that they bought goods because ofwatching a brand’s video. And to get first-class 3D animation, brand marketershave to find the best product animation company for their project.
No doubt, every marketer is dreaming of having skills and talent for effective product presentation as Steve Jobs had. And though it looks like a gift given only to chosen ones, it is really something you can and should master. At the end of the day, the image of a company and the credibility of […]
Product images of photorealistic quality are a vital component of any marketing campaign. Low-grade pictures can spoil the whole thing and if an object looks like a rough 3D model, buyers will just pass by. That’s why marketers and manufacturers are so concerned about getting proper product visuals. And when itcomes to imagery, they […]
Launching new products is always a risk and nobody can tell how sales will go. Naturally, consumer behavior is hard to predict but the brand marketers should figure out how to promote a new product to customers in the most effective ways. So where to start and what to focus on? After all, there are…
Effective promo campaigns for bedroom furniture require lots of product pictures. After all, different marketing channels need diverse imagery — images of all product designs on a monochrome background and cozy room sets, close-upviews and group shots, etc.
The main problem that manufacturers and marketers face when ordering 3D modelsfrom a 3D modeling company is that they don’t know exactly what 3D file formatthey need. Studio managers, in turn, must set a clear task for CG artists. Thus,lack of information inevitably leads to communication problems and projectdelays.
Furniture brands invest an enormous amount of money in ads to drive prospects totheir website and turn them into buyers. But often, marketers and manufacturers get so concentrated on managing the purchase process that it takes all their finances and efforts. As a result, they have no resources whatsoever to improve their post-purchase marketing.
Discover how CGI can replace traditional photography, reduce content costs, and speed up product launches — all in a single 30-minute call.
What we’ll cover?
Format
A focused 30-minute video call, tailored to your product category and content goals. Led by a CGI expert with experience in your industry.
Schedule your demo
Pick a time that works for you — and learn how to make your product visuals smarter, faster, and scalable.
