We took on this project to craft eye-catching visuals for the brand’s new furniture catalog. Our goal? Show off the office chair as both a smart piece of design and a solid, practical pick for today’s workspaces.
CGI Lifestyles for the Kramer Design Print Catalog
First, we built a detailed 3D model of the chair. We paid close attention to every part, including the shape, the materials, even the little design touches. After that, we dropped the model into a bunch of lifelike digital office scenes, so people could instantly picture how the chair would look and feel in a real workspace.
The team of 3D artists created lifestyle product renders to demonstrate office chairs in a suitable environment. Different views allowed customers to appreciate all the product design details.
For the lifestyle shots, we wanted the chair to stand out in its natural habitat. We played with lighting, textures, and realistic surroundings, really highlighting the chair’s comfort, the quality of the materials, and the overall style. Shooting from different angles let viewers check out every detail and get a real sense of the design.
Product CGI for Print Marketing Materials
We also made crisp, white-background renders. These clean images strip away any distractions and give a straight-on look at the chair which is perfect for catalogs, online listings, or technical docs.
In the end, we delivered a good mix of lifestyle and white-background shots. Kramer Design used all these CGI images in their print catalog, tying everything together with a professional, polished look and helping the brand put its best foot forward in every piece of marketing.
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