Effective promo campaigns for bedroom furniture require lots of product pictures. After all, different marketing channels need diverse imagery — images of all product designs on a monochrome background and cozy room sets, close-upviews and group shots, etc.
Last year, due to the pandemic and stay-at-home orders, customers switched toonline shopping thereby increasing the eCommerce competition. Consequently,manufacturers and retailers have started to invest bigger budgets in advertisingto reach a wider audience and sell more. And since effective promo requiresplenty of images, most brands opt for 3D modeling technology to […]
Due to the COVID-19 pandemic, the customer’s behavior and demands have changedso much that marketers can’t predict how sales will go in the holiday season of2021. For example, last year, people stopped buying gift cards for entertainmentand focused on purchasing home products instead. So to gain the upper hand inthe competition […]
Collaboration with an outsource 3D rendering company seems like a complicatedprocess since communication and monitoring happen differently than mostmanufacturers and marketers are used to. But once you understand how CGI studioswork remotely, you will discover several ways to accelerate such a project.
According to the IBIS World Market Research Report, in 2019 Trade Show andConference Planning Industry had a revenue of 16B in total. Participation intrade shows is an integral part of a common marketing strategy wheeled out bycompanies. They are designed to help manufacturers promote the latest products and network with other companies, customers, […]
The main problem that manufacturers and marketers face when ordering 3D modelsfrom a 3D modeling company is that they don’t know exactly what 3D file formatthey need. Studio managers, in turn, must set a clear task for CG artists. Thus,lack of information inevitably leads to communication problems and projectdelays.
Furniture brands invest an enormous amount of money in ads to drive prospects totheir website and turn them into buyers. But often, marketers and manufacturers get so concentrated on managing the purchase process that it takes all their finances and efforts. As a result, they have no resources whatsoever to improve their post-purchase marketing.
Have you ever wondered why fewer and fewer marketers are choosing traditionalphotography for their product images these days? The thing is, it is a ratherexpensive and effort-consuming process. First, marketers need to order productprototypes of all designs and transport them to the studio. Then, they set upthe scene and keep changing […]
Many furniture manufacturers use CAD product models in their pipeline. Andoftentimes, they believe the same 3D objects can be used for photorealisticvisualization. But while CAD files do make good references, they cannot be usedfor 3D rendering as they are. Because they are not fully compatible with 3d Max— professional computer graphics […]
When it comes to allocating the budget on video advertising, 3D animation couldbe a more beneficial option than traditional product videos. See for yourself,with CGI, you don’t need to use actual locations, build filming settings, rentexpensive equipment, and hire a large crew. Top-quality 3D animation can be donein a 3D rendering […]
Discover how CGI can replace traditional photography, reduce content costs, and speed up product launches — all in a single 30-minute call.
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