One of the biggest advantages of CGI is cost-efficiency. With 3D technology,marketers can get stunning room sets without extra expenses and effort. They nolonger need to buy decor for lifestyle background, build a scene, or pay fees toa photographer and stylists. One can simply send product photos, 2D drawings,and references to […]
The modern software market offers many plugins for rendering in 3ds Max. Amongst them, V-Ray and Corona Renderer are the most common CG tools. Surely, they differ in price and both have their pros and cons. But what all furnituremanufacturers are interested in is how much they differ in quality. That is why when […]
Experienced marketers know how troublesome and complicated outdoor photosets can be. First and foremost, they depend on the weather, which is constantly changing and never works the way we expect. As a result, all the preparations can go to waste in a few seconds. That’s why some marketers order 3D product renders for their catalogs […]
Due to the pandemic, many furniture manufacturers and retailers have switched toeCommerce making it even more competitive than it was before. Today, it’sdifficult for brands to stand out from the crowd and draw buyers to theirwebsites. Manufacturers need to learn effective eCommerce visual merchandisingtips to capture the consumer’s attention and get […]
Marketers and manufacturers need to anticipate specific challenges whenselecting a luxury interior design style for their furniture images. Firstly,staging physical high-end roomsets is very expensive. You need to buy or rentluxury furniture and decor, as well as use sumptuous finishing materials to makeit right. Otherwise, if you go for affordable decor […]
Every now and then marketers and manufacturers face the challenge of finding a reliable contractor for their 3D product rendering project. On the one hand, the Internet is full of CG artists who claim their services are fast and cost-saving. Unfortunately, among them, there are lots of incompetent freelancers who not only miss deadlines but…
Using CGI for promo images has become a usual thing for many brands these days.Surely, old-school product photography and modern 3D furniture renderingservices both have their advantages. On the one hand, physical roomsets aretime-tested and look life-like because the objects and lighting are real.Especially when not every freelance 3D artist can […]
When marketers and manufacturers choose ethnic interior design for their roomsets, they usually aim at the subconscious part of our brains. Ethnic motives are rooted in ancient traditions that have existed for more than thousands of years. Therefore, we subconsciously perceive ethnic interiors as something familiar and cozy. In other words, they speak home to…
Have you noticed that the Internet has overflowed with minimalist interiors, beit in design pictures or furniture promo materials? Sure, on the one hand, theyare simple and versatile. But on the other hand, it turned into a dull overusedtrend that everyone is becoming tired of. That’s why some of the more creative[…]
To stay on top of the eCommerce game, furniture retailers and manufacturers haveto advertise their products with the best visuals possible. This is true for thefollowing case — our client needed not only photorealistic chair rendering foran e-catalog but also a bunch of other CG tools like a 3D configurator, a 360[…]
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