Furniture brands invest an enormous amount of money in ads to drive prospects totheir website and turn them into buyers. But often, marketers and manufacturers get so concentrated on managing the purchase process that it takes all their finances and efforts. As a result, they have no resources whatsoever to improve their post-purchase marketing.
Have you ever wondered why fewer and fewer marketers are choosing traditionalphotography for their product images these days? The thing is, it is a ratherexpensive and effort-consuming process. First, marketers need to order productprototypes of all designs and transport them to the studio. Then, they set upthe scene and keep changing […]
The internet is full of content that manufacturers and marketers can use as anendless source of inspiration for furniture design images and product marketingpresentations. There are myriads of blogs on design and interiors, as well asdigital magazines, social media, etc. Any of these platforms can bring you tonsof inspiration, you just […]
One of the biggest advantages of CGI is cost-efficiency. With 3D technology,marketers can get stunning room sets without extra expenses and effort. They nolonger need to buy decor for lifestyle background, build a scene, or pay fees toa photographer and stylists. One can simply send product photos, 2D drawings,and references to […]
Today, more and more manufacturers are going online, especially after the pandemic. It all happened so quickly that most of the sellers were not ready for this transition.
Marketers and manufacturers need to anticipate specific challenges whenselecting a luxury interior design style for their furniture images. Firstly,staging physical high-end roomsets is very expensive. You need to buy or rentluxury furniture and decor, as well as use sumptuous finishing materials to makeit right. Otherwise, if you go for affordable decor […]
Every now and then marketers and manufacturers face the challenge of finding a reliable contractor for their 3D product rendering project. On the one hand, the Internet is full of CG artists who claim their services are fast and cost-saving. Unfortunately, among them, there are lots of incompetent freelancers who not only miss deadlines but…
Using CGI for promo images has become a usual thing for many brands these days.Surely, old-school product photography and modern 3D furniture renderingservices both have their advantages. On the one hand, physical roomsets aretime-tested and look life-like because the objects and lighting are real.Especially when not every freelance 3D artist can […]
When marketers and manufacturers choose ethnic interior design for their roomsets, they usually aim at the subconscious part of our brains. Ethnic motives are rooted in ancient traditions that have existed for more than thousands of years. Therefore, we subconsciously perceive ethnic interiors as something familiar and cozy. In other words, they speak home to…
Have you noticed that the Internet has overflowed with minimalist interiors, beit in design pictures or furniture promo materials? Sure, on the one hand, theyare simple and versatile. But on the other hand, it turned into a dull overusedtrend that everyone is becoming tired of. That’s why some of the more creative[…]
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