To learn how to navigate online retail, furniture manufacturers and sellers haveto know the brief history of eCommerce. Indeed, without understanding the past,we can’t build a future. And all e-shopping technologies and practices we usetoday were invented by other people whose shoulders we stand on.
With a focus on innovating their businesses, furniture manufacturers andretailers need to think through their digital marketing tactics in detail — fromdefining their priorities to mastering promo tools for campaigns. The mostcommon problem here is that offline marketing solutions are not always suitablefor digital activities.
Due to the ongoing global pandemic, almost every furniture manufacturer and seller have fully switched to online sales. Naturally, it caused severe competition in eCommerce, and it became extremely difficult to be noticed by e-shoppers. So how to make your eCommerce site stand out and increase sales?
Using 3D models for eCommerce, furniture manufacturers and retailers can discover a whole new world of marketing and promo solutions. With life-like 3D models, one can get both static and motion visuals, interactive 3D configurators, and 3D animation. Even more, with CGI, furniture sellers can optimize their entire catalog for AR shopping apps.
Research in 2020 showed that the total value of returned online purchases topped $41 billion US dollars. eCommerce sellers are losing money both on the goodsthemselves and the time it takes to process the return, which often includescommunication with the customer, the e-platforms, the warehouse managers, andothers — often, all at the […]
Many furniture brands consider Amazon the most effective eCommerce platform sothe number of sellers is constantly growing. Since January 2021, almost half amillion new companies have joined the Amazon marketplace. Naturally, this causessevere competition, and it’s getting more and more difficult for furnituremanufacturers and retailers to stand out from the crowd.
The theory of product life cycle was developed by Theodore Levitt, a Germaneconomist from Harvard Business School. He found out that product performance onthe market changes over time following a certain algorithm. Namely, all goods gothrough the 5 main stages: Development, Introduction, Growth, Maturity, andDecline. According to Levitt’s theory, marketers need […]
The digital vs. traditional marketing debate is still ongoing, as some companiesseem to succeed with offline campaigns, while others sell more with digitalones. But which way is the most effective for furniture manufacturers andsellers? Surely, trying both could make it clear, but some furniture companiesare on a budget these days and […]
Due to the COVID-19 pandemic, the customer’s behavior and demands have changedso much that marketers can’t predict how sales will go in the holiday season of2021. For example, last year, people stopped buying gift cards for entertainmentand focused on purchasing home products instead. So to gain the upper hand inthe competition […]
Many furniture manufacturers use CAD product models in their pipeline. Andoftentimes, they believe the same 3D objects can be used for photorealisticvisualization. But while CAD files do make good references, they cannot be usedfor 3D rendering as they are. Because they are not fully compatible with 3d Max— professional computer graphics […]
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