{"id":8256,"date":"2019-01-29T17:00:09","date_gmt":"2019-01-29T17:00:09","guid":{"rendered":"https:\/\/wp.cgifurniture.com\/marketing-collateral-items-bring-more-clients\/"},"modified":"2026-06-09T09:07:06","modified_gmt":"2026-06-09T09:07:06","slug":"marketing-collateral-items-bring-more-clients","status":"publish","type":"post","link":"https:\/\/wp.cgifurniture.com\/?p=8256","title":{"rendered":"Marketing Collateral for Product Companies: 7 Items that Will Bring You Clients"},"content":{"rendered":"\n

Marketing collateral refers to printed and digital promotional materials used for all purposes a strategy may require: selling, educating customers, showcasing the level of expertise, raising the brand awareness, conveying the company\u2019s mission and values, etc. And once produced, these content assets will bring results across all the media channels they\u2019ll be promoted in. As a 3D rendering company<\/a><\/strong>, we have extensive experience of creating imagery and developing design for all types of marketing materials. Read up and learn which ones are the most impactful and what makes them so good for product promotion!<\/p>\n\n\n\n

1. Catalogues<\/h2>\n\n\n\n
\"Furniture<\/figure>\n\n\n\n

Catalogues are a powerful and non-intrusive marketing tool, because people enjoy browsing through them even just to keep busy \u2013 so that an offer could catch the eye of a prospect. It usually works: according to DMA, some 100.7 million consumers made catalog purchases in 2016. So manufacturing, wholesaling, and retailing firms publish catalogues to promote the sale offers. This type of marketing collateral serves to showcase new collections, offers, prove the ads promises with testimonials, give instructions on usage and detailed descriptions.<\/p>\n\n\n\n

Catalog is an asset that can be used throughout many channels: direct mail and email marketing, on the website, in social media, and even in a physical store as a giveaway. To create a high-end catalogue, a company must take some details into account. First, texts should be brief and informative. Second, the design should be attractive but not overwhelming. Last but not least, the imagery should showcase the product benefits to the full. Hero shot renders<\/a>, roomsets, 3D animations and 360 views for digital catalogues should make the prospect fall in love with the merchandise and motivate to read about it. And finally, lead to the call to action\u2026<\/p>\n\n\n\n

2. Product Specification Sheets<\/h2>\n\n\n\n
\"Elegant<\/figure>\n\n\n\n

Also called data sheets, these marketing collateral materials are used to advertise a particular item and educate about its features. One sheet usually contains the picture of an item, a paragraph overview of what it is, retail price, specifications and sketches for different configurations. With help of product sheets, prospects can see options, details, and product usage better, which will increase buying confidence and close the deal.<\/p>\n\n\n\n

Retail companies often post specification sheets online on their websites together with product descriptions. Also, it\u2019s a common practice to offer the look at data sheet at physical stores when a specific item interests a client. People want to know what they\u2019re buying, so giving them that understanding is the best advertising.<\/p>\n\n\n\n

The text on specification sheet should convey only the most essential info like product\u2019s definition and its benefits. Using bullet points and bold key phrases can make text easier to skim through and concentrate people\u2019s attention on the most important points. Images illustrating item\u2019s features and how they work will reinforce the effect.<\/p>\n\n\n\n

3. Flyers<\/h2>\n\n\n\n
\"Three<\/figure>\n\n\n\n

Flyer is a form of paper or digital advertisement intended for wide distribution. Used as part of a well-planned marketing campaign, this collateral leads to astonishing results. Most commonly, flyers are handed out on the streets to prospects. Another effective way to distribute them is mailing, both physical and digital. Flyers sent by direct mail should serve as a reminder for prospects who already know the brand. They work best with a limited-time offer. As for the digital, flyers can be eye-catching attachments for letters to draw the prospects\u2019 attention.<\/p>\n\n\n\n

There are 2 major advantages for furniture companies to include flyers on their list of brand collateral ideas<\/a><\/strong> :<\/p>\n\n\n\n