{"id":8250,"date":"2020-10-20T16:30:24","date_gmt":"2020-10-20T16:30:24","guid":{"rendered":"https:\/\/wp.cgifurniture.com\/brand-collateral-items-made-with-cgi\/"},"modified":"2026-06-09T09:07:05","modified_gmt":"2026-06-09T09:07:05","slug":"brand-collateral-items-made-with-cgi","status":"publish","type":"post","link":"https:\/\/wp.cgifurniture.com\/?p=8250","title":{"rendered":"Brand Collateral Items: How Cgi Can Help with Their Creation"},"content":{"rendered":"\n

Due to the great competition in product and furniture design, all manufacturers and retailers try to be as visible and recognizable as possible. Therefore, they invest a significant amount of money in top-notch visuals for their catalogs and SMM. Successful companies, though, set the bar high not only for promo images but for brand collateral items, too.<\/p>\n\n\n\n

When planning brand collateral ideas<\/a><\/strong>, advanced marketers and manufacturers tend to choose 3D over traditional photography. The reason behind this decision is that collateral programs require a huge variety of materials. Thus, marketers need to arrange a lot of photo shoots to get all the images they want. As a result, even the development of brand collateral comes at a high cost, not to mention its production.<\/p>\n\n\n\n

In such cases, ordering CG imagery from a 3D rendering company<\/strong><\/a> may be the most effective solution. Let\u2019s figure out how exactly brands can use CGI for collateral items and how to benefit from it.<\/p>\n\n\n\n

3D Renders for Print Catalogs and Brochures<\/h2>\n\n\n\n
\"A<\/figure>\n\n\n\n

From all brand collateral items, a product catalog is probably the most important promo tool. You print it for showrooms, put it in PR packages at the trade shows, send it by mail to customers and media, and so on.<\/p>\n\n\n\n

Catalogs require various product photos on a white background for all designs and jaw-dropping lifestyles. All in all, to take actual photos of all the goods, marketers need a big budget on prototypes, a studio with backdrops, decor, and transport.<\/p>\n\n\n\n

3D gives you impressive photorealistic catalog images without any of these expenses. With 3D software, CG artists can make one quality 3D model and easily change textures and colors. In the end, they are able to render as many design options and 3D roomsets as needed. And make it quickly and effortlessly.<\/p>\n\n\n\n

3D Images for Business Cards and Stationery<\/h2>\n\n\n\n
\"A<\/figure>\n\n\n\n

CG technologies allow manufacturers and retailers to get not only stunning marketing collateral<\/strong><\/a> but also nice branded stationery \u2014 business cards, letterheads, personal badges, envelopes, etc.<\/p>\n\n\n\n

The key here is to make all brand collateral items not only attractive so that both employees and partners will enjoy using them, but noticeable at the same time. There\u2019s nothing worse than having dull and mediocre business cards and wondering if your potential partners will recognize your card in the pile.<\/p>\n\n\n\n

Having a 3D product model at hand, CG artists can create unique images simply by adjusting it in size and colors. For example, you can choose your bestseller products, tailor 3D models to your corporate colors, and put the image on your stationery kit. This way, a manufacturer gets outstanding collaterals they can proudly distribute to the company\u2019s partners.<\/p>\n\n\n\n

3D Rendering for Exhibitions Materials<\/h2>\n\n\n\n
\"A<\/figure>\n\n\n\n

When it comes to furniture fairs, marketers have to work harder to get all preparations done on time. Traditionally, each participant has to provide a whole bunch of promotional materials for the exhibition. For example, you have to create a beautiful stand, make different types of banners, print brochures and catalogs, fill PR packages with brand collateral and merchandise items\u2026 the list is simply endless!<\/p>\n\n\n\n

Considering the number of collaterals, using traditional photography is too expensive and troublesome. But it\u2019s not only about the quantity \u2014 brand managers need materials for various purposes, hence, of different sizes and resolutions. Therefore, GG imagery is exactly what you need \u2014 CG specialists can customize any collateral 3D item and make tons of 3D renderings out of it.<\/p>\n\n\n\n

3D Visualization for Social Media Brand Visuals<\/h2>\n\n\n\n
\"A<\/figure>\n\n\n\n

Marketers know \u2014 there\u2019s never too much content for social networks! On the contrary, the problem is how to get more attractive visuals every day without overspending on it.<\/p>\n\n\n\n

CGI is an effective solution for any brand because it\u2019s a well of ever-new content. Firstly, CG artists can use ready-made 3D scenes and adjust them to get new images \u2013 add or remove some items, change colors, light and backgrounds. Secondly, 3D experts are able to reposition the cameras within a 3D scene and take product pictures from different angles. Therefore, to put it simply, CG imagery is perfect for creative experiments and producing more content.<\/p>\n\n\n\n

As a result, striking social media collaterals become a foundation for a unique visual brand identity. With personalized images, brand pages become recognizable and stand out from other companies with chaotic visuals. Just add some graphic elements to the photoreal 3D render and you will get the perfect covers and profile pictures for any of your social networks!<\/p>\n\n\n\n

CG Imagery for Gift Cards and Coupons<\/h2>\n\n\n\n
\"A<\/figure>\n\n\n\n

Gift vouchers and coupons are excellent promo and marketing items that many brands use to increase the loyalty of the clients. However, marketers often try to save money on their design, and as a result, such gift cards look like a cheap piece of cardboard. That\u2019s not how you imagine the proper gift, right?<\/p>\n\n\n\n

With CGI technologies, you are able to make attractive gift cards and coupons with no sweat whatsoever. You can ask CG experts to create a card with a product picture on a plain background or a full lifestyle. Whatever option you choose, professional 3D artists will make brand collateral items look like beautiful gifts you\u2019ll be proud to give to your most loyal customers.<\/p>\n\n\n\n

Product Rendering for Corporate and Seasonal Greeting Cards<\/h2>\n\n\n\n
\"A<\/figure>\n\n\n\n

Maintaining relationships with investors and suppliers is very important for any brand. Therefore, with the holiday season coming, marketers make and send hundreds of greeting cards to their partners. This means that they have to come up with ideas for brand collateral items and arrange festive photo sessions every new season.<\/p>\n\n\n\n

However, with CGI, you can customize your catalog pictures by making small changes to them without actually building 3D models and scenes from scratch. For example, ask CG artists to add some decorations like Christmas garlands, use an evening cozy lighting scheme, and pick a certain color palette. And basically, that\u2019s all you have to do!<\/p>\n\n\n\n

CGI for Branded Merchandise Items<\/h2>\n\n\n\n
\"A<\/figure>\n\n\n\n

Both customers and partners appreciate getting beautiful merchandise such as calendars, mugs, key chains, bags, T-shirts, etc. If done well, merch items look like nice quality souvenirs that could become a decent gift. Therefore, it\u2019s better not to cut corners on these brand collateral items and invest some money in well-thought design.<\/p>\n\n\n\n

With 3D technologies, you don\u2019t have to take product photos and digitally adjust them for merch objects. Using 3D programs, CG artists can easily tailor 3D models or scenes for any type of merchandise and make as many images as needed.<\/p>\n\n\n\n

CGI for Landing Pages<\/h2>\n\n\n\n
\"Screenshot<\/figure>\n\n\n\n

Photorealistic rendering improves the first screen of a landing page by allowing teams to design the hero visual around the message they want to deliver. The product can be shown from an angle that explains its shape, function, or scale clearly, instead of forcing the layout to adapt to whatever photo is available. This makes the first screen easier to read and faster to understand.<\/p>\n\n\n\n

CGI also keeps product visuals consistent across the page. Images used in different sections are created in the same style and quality, which avoids visual breaks as users scroll. This makes information easier to follow and comparisons clearer.<\/p>\n\n\n\n

CGI simplifies the presentation of product options. Colors, materials, and versions can be shown using the same visual approach, without switching formats or rebuilding assets. This keeps the page readable and avoids confusion.<\/p>\n\n\n\n

When products or offers change, product renderings can be updated without organizing new photo shoots. This reduces turnaround time and helps landing pages stay current, making CGI a practical way to maintain brand collateral ideas over time.<\/p>\n\n\n\n

Download CGIFURNITURE price guide and learn the costs of top-tier 3D visualization projects of different scales!<\/h2>\n\n\n\n
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See our pricing<\/a><\/div>\n<\/div>\n\n\n\n

CGI provides manufacturers and retailers with a slew of options for brand collateral materials. Using it, they can get a bunch of stunning photorealistic visuals for catalogs and prepare all promo items for an exhibition. Also, having top-notch 3D models, you can develop and produce high-quality merchandise, gift cards and brand stationery.<\/p>\n\n\n\n

Need eye-catching brand collateral items? Contact us for 3D modeling services<\/strong><\/a> and simply set the task \u2014 we will make professional CG renders for any purpose!<\/p>\n\n\n\n

Frequently asked questions<\/h2>\n\n\n\n
What is brand collateral?<\/summary>\n

Collateral items are visuals and media you can use to promote the brand \u2013 from print to digital tools.<\/p>\n<\/details>\n\n\n\n

What types of collateral materials do brands need?<\/summary>\n

There are tons of brand collaterals you might need. To name a few, brands need catalogs, corporate stationery, exhibition materials, social media graphics, coupons, gift cards and so on.<\/p>\n<\/details>\n\n\n\n

How can CGI help with an exhibition stand and promo at trade shows?<\/summary>\n

First, CG artists can develop an exclusive design for a brand\u2019s stand and create 3D visualizations for each item. Secondly, they can use 3D models to make renderings for banners, brochures, flyers, catalogs, business cards, and so on. On top of that, developing visuals for the whole exhibition collateral in 3D doesn\u2019t take so much time and effort as traditional photography.<\/p>\n<\/details>\n\n\n\n

What kind of a brief does a 3D rendering studio need for collateral items?<\/summary>\n

Every brief depends on the purpose. We recommend contacting the client managers of the studio first. Describe your task, outline the number of visuals you need, and set the deadline \u2013 our managers will consult you about the materials they need, as well as on cost and the turnaround time.<\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"

Due to the great competition in product and furniture design, all manufacturersand retailers try to be as visible and recognizable as possible. Therefore, theyinvest a significant amount of money in top-notch visuals for their catalogs andSMM. Successful companies, though, set the bar high not only for promo imagesbut for brand collateral [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":8251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[587,596],"tags":[607,581,582],"class_list":["post-8250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cgi-news","category-e-commerce-trends","tag-3d-furniture-render","tag-furniture-business-trends-tools","tag-product-imagery"],"_links":{"self":[{"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/posts\/8250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8250"}],"version-history":[{"count":2,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/posts\/8250\/revisions"}],"predecessor-version":[{"id":9891,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/posts\/8250\/revisions\/9891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/media\/8251"}],"wp:attachment":[{"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}