{"id":8114,"date":"2021-02-17T16:30:00","date_gmt":"2021-02-17T16:30:00","guid":{"rendered":"https:\/\/wp.cgifurniture.com\/3d-animation-brief-how-to-create-it\/"},"modified":"2026-06-09T09:06:35","modified_gmt":"2026-06-09T09:06:35","slug":"3d-animation-brief-how-to-create-it","status":"publish","type":"post","link":"https:\/\/wp.cgifurniture.com\/?p=8114","title":{"rendered":"3D Animation Brief: What to Include in It"},"content":{"rendered":"\n

3D product animation is a cost-effective way for furniture manufacturers and sellers to get photorealistic video content. Making 3D animation costs less than filming a video because with CGI, there\u2019s no need to rent a studio with equipment, hire a writer, director, crew, etc. All you have to do is to send a 3D rendering company<\/a> a detailed 3D animation brief and stay in touch with a CG team until you\u2019ll get the result.<\/p>\n\n\n\n

Moreover, professional 3D animators can create realistic videos based on the most incredible concepts and scripts. For example, when furniture is assembled and disassembled by itself or there\u2019s a complex choreography of camera angles and such. In other words, 3D animation is a great substitution for videos that are physically difficult or even impossible to shoot.<\/p>\n\n\n\n

In order to get jaw-dropping 3D animation, you need to provide a detailed brief for CG specialists first. We\u2019ve broken down the entire process of creating a 3D animation brief into 5 easy steps, so you can use it as an instruction.<\/p>\n\n\n\n

Provide Product Information<\/h2>\n\n\n\n
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First, manufacturers must specify their goal and define a target audience which is a keystone of a 3D animation project. Let\u2019s say, adverts for children\u2019s products are different from luxury furniture commercials. Therefore, you should start with providing information on potential buyers along with technical details \u2014 project name, required video format, length, etc.<\/p>\n\n\n\n

Also, give CG artists more input data on a product itself by adding sketches, drawings, photos, and texture samples to a brief. To put it simply, include as much information as possible in a 3D animation brief to help CG experts get a basic understanding of the project.<\/p>\n\n\n\n

Add References<\/h2>\n\n\n\n
\nhttps:\/\/youtube.com\/watch?v=IzPdhCfPQoU%3Ffeature%3Doembed%26autoplay%3D1%26loop%3D0%26controls%3D0%26mute%3D1\n<\/div><\/figure>\n\n\n\n

To create 3D animation for your product, CG artists must know what visual aesthetics you\u2019re going for and what aspects of the video are of most importance. To help CG experts, one has to include as many references as possible in a 3D animation brief.<\/p>\n\n\n\n

Those can be videos, photos, mood boards \u2014 everything that inspires the creators of the product and reflects their vision of 3D animation. It\u2019s also important to add references for lighting and color schemes, as well as camera angles in 3D animation<\/a><\/strong>.<\/p>\n\n\n\n

Outline the type of mood you need and what impact you want this 3D animation to make on your audience. On top of that, in a brief, manufacturers must specify if they want to use ready-made 3D models of products and scenes from our CGI library for the environment around their product. We have over 6500 scenes and 50 000 objects in our database. By choosing them you can reduce the turnaround time, hence, the cost of the animation project in general.<\/p>\n\n\n\n

Give a Detailed Script<\/h2>\n\n\n\n
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One of the most important components of top-notch 3D product animation<\/a><\/strong> is a script or storyboard. Naturally, to make a good video that tells a story, CG artists need to keep up with a chain of events by the second. That\u2019s why we ask clients to add the script to a 3D animation brief that includes all the viewpoints, camera path, frame transitions, the movements of objects, etc.<\/p>\n\n\n\n

Collaborating with our CG team on a script is easy and fun. If you already have a scenario, we can discuss it and add some finishing touches. But even if you don\u2019t, it\u2019s okay \u2014 our CG specialists can write it for you from scratch. Of course, the process of its creation and approval takes time so it will cost extra money.<\/p>\n\n\n\n

Specify Post-Production<\/h2>\n\n\n\n
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When creating a 3D animation brief, a manufacturer should include all post-production elements in it. If a client wants to add a brand logo, captions, subtitles, music, and voiceover, they should specify it in a brief. When 3D artists get this information in advance, they are able to calculate the turnaround time and correctly distribute the work within the CG team.<\/p>\n\n\n\n

Besides, if a client wants to add special effects such as fire, smoke, water, and various background transformations, they should outline the details in a brief. These effects are done by a niche CG specialist and take more time so they come at an additional cost.<\/p>\n\n\n\n

Decide on The Final Resolution<\/h2>\n\n\n\n
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