{"id":8067,"date":"2021-03-16T16:30:57","date_gmt":"2021-03-16T16:30:57","guid":{"rendered":"https:\/\/wp.cgifurniture.com\/product-videos-7-types\/"},"modified":"2026-06-09T09:06:26","modified_gmt":"2026-06-09T09:06:26","slug":"product-videos-7-types","status":"publish","type":"post","link":"https:\/\/wp.cgifurniture.com\/?p=8067","title":{"rendered":"Product Videos: 7 Types of 3D Animation that Can Drive Sales"},"content":{"rendered":"\n

When it comes to allocating the budget on video advertising, 3D animation could be a more beneficial option than traditional product videos. See for yourself, with CGI, you don\u2019t need to use actual locations, build filming settings, rent expensive equipment, and hire a large crew. Top-quality 3D animation can be done in a 3D rendering studio<\/a> by a small group of CG artists. Also, it looks stunningly realistic.<\/p>\n\n\n\n

3D technology allows marketers and manufacturers to get any type of product videos, including ones with complex or imaginary scripts, such as self-assembly product animation. Of course, it\u2019s simply impossible to recreate and film this process in real life \u2014 you still need CGI.<\/p>\n\n\n\n

Our experienced CG artists know everything about 3D product videos. Thus, we\u2019re ready to share with you our knowledge on types of 3D animation and ways to boost your marketing campaigns with it. Here we go!<\/p>\n\n\n\n

Assembly Product Videos<\/h2>\n\n\n\n

How-To Product Videos<\/h2>\n\n\n\n
\nhttps:\/\/youtube.com\/watch?v=RgiHoGoIm94%3Ffeature%3Doembed%26autoplay%3D0%26loop%3D0%26controls%3D1%26mute%3D0\n<\/div><\/figure>\n\n\n\n

Product how-to videos explain to shoppers how to use a furniture piece. Such tutorials are simply crucial if there are different modifications of the product, day\/night modes, multiple uses, or special folding\/unfolding features.<\/p>\n\n\n\n

Since online buyers can\u2019t test the furniture piece, such self-explanatory videos make perfect sense and help to build consumer trust. To get convincing how-to product videos, marketers need to add all their suggestions and a detailed script to a 3D animation brief<\/strong><\/a> beforehand.<\/p>\n\n\n\n

How-to product videos work perfectly for eCommerce listings and product pages on a brand\u2019s website. Besides, if you sell goods via social media, post how-to 3D animation so that you can be sure your buyers are well-informed.<\/p>\n\n\n\n

Demo\/Feature Video<\/h2>\n\n\n\n
\nhttps:\/\/youtube.com\/watch?v=ekw6mZEIcFY%3Ffeature%3Doembed%26autoplay%3D0%26loop%3D0%26controls%3D1%26mute%3D0\n<\/div><\/figure>\n\n\n\n

Feature product videos are one of the major promo content for any marketing channel simply because they make objects look highly-desirable. Demo 3D animation demonstrates all the most important features of a product.<\/p>\n\n\n\n

In feature videos, CG artists focus on the design and use the best lighting and camera angles in 3D animation<\/a><\/strong> to make a product shine. Also, to add more credibility to the video, CG experts can enhance it with text or voice user reviews. To put it simply, the more show-stopping elements are included, the better.<\/p>\n\n\n\n

Well-produced demo animation can be used literally anywhere \u2014 from video advertising to main pages and landings of your website to YouTube video blog to product launch parties, and so on. And though all these purposes require different video formats, CG artists can easily tailor them to your needs.<\/p>\n\n\n\n

Detail\/Close-up Videos<\/h2>\n\n\n\n
\nhttps:\/\/youtube.com\/watch?v=ss3xOtMyeDY%3Ffeature%3Doembed%26autoplay%3D0%26loop%3D0%26controls%3D1%26mute%3D0\n<\/div><\/figure>\n\n\n\n

Obviously, these product videos are meant to show the object in detail and draw the buyer\u2019s attention to its quality. Most often, CG artists use close-ups to zoom in on the texture and materials, show stitches, seams, joints, furniture fixtures, and such.<\/p>\n\n\n\n

To achieve the wow-effect, CG specialists set up flattering lighting that brings out the texture or makes reflections on a surface. Also, they choose the best camera angles to make this product video an eye-candy.<\/p>\n\n\n\n

Since close-up product videos are focused on design, they can massively enhance product detail pages and listings on e-stores. Also, use detailed 3D animation to reinforce your email marketing and inform subscribers about new product launches.<\/p>\n\n\n\n

Story Videos<\/h2>\n\n\n\n
\nhttps:\/\/youtube.com\/watch?v=r1t2buLp1Mk%3Ffeature%3Doembed%26autoplay%3D0%26loop%3D0%26controls%3D1%26mute%3D0\n<\/div><\/figure>\n\n\n\n

Naturally, story product animation is based on storytelling. In this product video, manufacturers can tell how the design was created, which icon designer worked on it, and show the manufacturing process. This type of 3D video is particularly relevant for limited collections or handcrafted furniture and decor.<\/p>\n\n\n\n

Moreover, many brands use story videos to emphasize how a product has changed a buyer\u2019s life. For that, CG artists can add text captures and a voiceover to guide prospects through all the life-changing features of a product. Because story videos are highly entertaining and packed with personality, they become a perfect choice for social media, adverts, vlogs and \u201cabout us\u201d pages.<\/p>\n\n\n\n

Installation CG Videos<\/h2>\n\n\n\n
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