{"id":7997,"date":"2021-09-03T18:22:31","date_gmt":"2021-09-03T18:22:31","guid":{"rendered":"https:\/\/wp.cgifurniture.com\/how-to-reduce-return-rate\/"},"modified":"2026-06-09T09:06:11","modified_gmt":"2026-06-09T09:06:11","slug":"how-to-reduce-return-rate","status":"publish","type":"post","link":"https:\/\/wp.cgifurniture.com\/?p=7997","title":{"rendered":"How to Reduce Return Rate with the Help of 3d Visualization"},"content":{"rendered":"\n

Research in 2020 showed that the total value of returned online purchases topped $41 billion US dollars<\/strong> . eCommerce sellers are losing money both on the goods themselves and the time it takes to process the return, which often includes communication with the customer, the e-platforms, the warehouse managers, and others \u2014 often, all at the same time.<\/p>\n\n\n\n

By reducing your online returns, your business will see real savings. But how can you reduce returns? This article has been written to help answer this question.<\/p>\n\n\n\n

_Why Do Returns Happen?_<\/strong><\/p>\n\n\n\n

As a first step, let\u2019s get to the bottom of why people return goods. According to statistics<\/a> , 20% of returns are due to damaged products, 23% are because the wrong item was sent, and 22% are because the item \u2018looks different in real life compared to the website listing. This 22% is our area of focus, namely because it can be dramatically reduced by creating website listings that are as realistic and life-like as possible.<\/p>\n\n\n\n

_Using Computer Generated (CG) Imagery_<\/strong><\/p>\n\n\n\n

As a 3D rendering company<\/strong><\/a> , we create CG imagery for eCommerce brands to help them create realistic and accurate website listings. Through our years of experience, we know which CG tools work best to highlight a product\u2019s features and to give customers a true representation of what they are buying. By giving customers the ability to closely examine a product, you will see a decrease in returns which will save your business time and money.<\/p>\n\n\n\n

Here are the 5 most effective 3D solutions for your eCommerce site:<\/p>\n\n\n\n

1. Provide Buyers with a Realistic 360 \u00b0 View of a Product<\/h2>\n\n\n\n

Customers buying online don\u2019t have the benefit of being able to physically inspect goods before purchasing. Although photos are provided (often a large number of them), is this enough to get a true feeling for the product\u2019s design and features? Often, the answer is no, which means the goods end up being returned and the customer is unlikely to buy again.<\/p>\n\n\n\n

This is why a 360\u00b0 view makes such a difference. By using an interactive 360\u00b0 spin model of a furniture piece, buyers can rotate a model in any direction and examine every detail. A 360\u00b0 spin model boosts buyers\u2019 confidence in the product and decreases the return rate, saving you time and money.<\/p>\n\n\n\n

2. Add High-Resolution 3D Renders So that Customers Can Zoom in on the Details<\/h2>\n\n\n\n
\"Close-Up<\/figure>\n\n\n\n

Often, sellers make the fatal mistake of using poor-quality images for listings. When a customer tries zooming in to see product details, the image becomes pixelated and blurry. The customer either doesn\u2019t buy at all or does buy then returns the product later, because it wasn\u2019t what they were looking for.<\/p>\n\n\n\n

By using high-resolution renderings for listings and product pages, customers can easily zoom in and out without affecting the quality of the picture. Buyers are allowed to closely scrutinize a furniture piece, examining the stitching, fastenings, and fittings. This, in turn, allows consumers to make well-informed decisions which leads to fewer returns, and savings for the eCommerce store.<\/p>\n\n\n\n

3. Show the Internal Design Using Cut-Out Views<\/h2>\n\n\n\n
\"Cut-Out<\/figure>\n\n\n\n

One of the most challenging aspects of online shopping is the buyer\u2019s need to evaluate a product based on mere visuals. It is impossible to touch, feel, or experience an item being sold online. Because of this, sellers must use ingenious ways to convey the quality of the piece via images.<\/p>\n\n\n\n

One creative tool to achieve this goal is a cutaway \u2014 or cut-out view \u2014 made from a realistic 3D model. With this CG tool, furniture manufacturers and retailers can show the internal structure of a piece of furniture without having to actually dissect it. Showing a section view is especially important for upholstered furniture as it demonstrates the layers of materials, frame and springs. Cut-out views help eliminate doubts about the quality of a piece and increase the probability of a sale while decreasing the chances of a return after delivery.<\/p>\n\n\n\n

4. Use 3D Videos to Demonstrate Furniture in Action<\/h2>\n\n\n\n

Another way that CGI can help bring products to life is through the use of 3D animation. A 3D video is able to show a product in a real environment with beautiful camera spans and close-up views. With photorealistic 3D product animation<\/strong><\/a>, consumers are able to get a much clearer idea of the size and proportions of the item. A demonstration that features 3D animation and a voiceover that walks the customer through the product\u2019s advantages and features is a powerful online sales tool.<\/p>\n\n\n\n

\u2018How-to\u2019 and \u2018assembly\u2019 videos are also extremely helpful for an online buyer, as they can show a buyer exactly how a furniture piece is assembled\/disassembled. This removes any worry a buyer may have regarding the piece being overly difficult to put together. It also allows the customer to see how drawers open and close, how the couch folds\/unfolds, etc. By clearly showing every design detail, sellers not only reduce the return rate but also boost customer engagement.<\/p>\n\n\n\n

5. Use Life-Like Augmented Reality (AR) Models for Shopping Applications<\/h2>\n\n\n\n
\"iPad<\/figure>\n\n\n\n

Augmented Reality (\u2018AR\u2019) tools for eCommerce are not used to recreate the experience of in-person shopping, but rather, are used to revolutionize the very concept of buying furniture online. AR provides consumers with a unique opportunity to \u2018try on\u2019 pieces in their homes before they purchase. Consumers simply pick goods from the catalog, point their devices onto any area of their room and the object appears on the screen. This technology has a massively positive effect on customers. Shopify statistics claim<\/a> that AR and 3D solutions reduce returns by 5%, increase add-to-cart conversion by 3%, and increase order conversion by 40%.<\/p>\n\n\n\n

AR apps typically require life-like 3D models of products specifically optimized for smartphones and tablets. CG artists then take 3D items and make them low enough resolution to be easy to download, but high enough resolution enough to look realistic (a process called \u2018retopology\u2019). The results of using 3D modeling for AR apps<\/a> are incredible and succeed in revolutionizing the entire online shopping experience.<\/p>\n\n\n\n

Examine case-studies of CGI projects to see real examples of using 3D technology for marketing purposes.<\/h2>\n\n\n\n
\n
See our case studies<\/a><\/div>\n<\/div>\n\n\n\n

Although online shopping returns are a real issue that costs eCommerce businesses millions of dollars each month, the use of computer-generated imagery can help reduce returns. By reducing returns, your business saves time and money.<\/p>\n\n\n\n

If you\u2019d like to explore the use of first-class eCommerce visuals for your business, contact us to discuss 3D rendering services<\/strong><\/a> that are best suited for your eCommerce site. We look forward to assisting!<\/p>\n","protected":false},"excerpt":{"rendered":"

Research in 2020 showed that the total value of returned online purchases topped $41 billion US dollars. eCommerce sellers are losing money both on the goodsthemselves and the time it takes to process the return, which often includescommunication with the customer, the e-platforms, the warehouse managers, andothers \u2014 often, all at the [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":7998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[596],"tags":[620,608,610,607,621,631,602,599,581,594,582,586],"class_list":["post-7997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-trends","tag-360-product-view","tag-360-view","tag-3d-animation","tag-3d-furniture-render","tag-ar","tag-augmented-reality","tag-cgi","tag-ecommerce","tag-furniture-business-trends-tools","tag-product-3d-visualization","tag-product-imagery","tag-product-marketing"],"_links":{"self":[{"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/posts\/7997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7997"}],"version-history":[{"count":2,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/posts\/7997\/revisions"}],"predecessor-version":[{"id":9758,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/posts\/7997\/revisions\/9758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/media\/7998"}],"wp:attachment":[{"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}