{"id":7859,"date":"2022-12-13T14:30:03","date_gmt":"2022-12-13T14:30:03","guid":{"rendered":"https:\/\/wp.cgifurniture.com\/furniture-google-shopping-ads\/"},"modified":"2026-06-09T09:05:41","modified_gmt":"2026-06-09T09:05:41","slug":"furniture-google-shopping-ads","status":"publish","type":"post","link":"https:\/\/wp.cgifurniture.com\/?p=7859","title":{"rendered":"Furniture Google Shopping Ads: How to Set Them Up"},"content":{"rendered":"\n

Google Shopping Ads are visual ads that appear over the main search results and beneath the search bar when a user is looking for something. Google Shopping Ads can showcase your furniture visually, as well as provide additional information on price and manufacturers, let the potential customer see the reviews, and much more. This way, Shopping Ads are uniquely engaging and can generate high-quality leads for your furniture business. So, how do you set up furniture Google Shopping Ads?<\/p>\n\n\n\n

Our 3D visualization company<\/a> provides manufacturers and marketers with top-notch images for their promo campaigns, so we\u2019re always looking for the most winning ways to present your products. Ready to learn how to set up Google Shopping Ads for your furniture business? Let\u2019s dive in!<\/p>\n\n\n\n

1. Set up Google Merchant Account<\/h2>\n\n\n\n
\"Google<\/figure>\n\n\n\n

To get started, first of all, you will need to set up a Merchant Center account and link it with your Google Ads account<\/a> . You can do this from your Merchant Center account, by following these steps:<\/p>\n\n\n\n

    \n\n
  1. Choose the Tools<\/strong> icon<\/li>\n\n\n
  2. Go to Settings<\/strong><\/li>\n\n\n
  3. Select Linked accounts<\/strong><\/li>\n\n\n
  4. Click on Google Ads<\/strong><\/li>\n\n\n
  5. Under \u201cYour Google Ads account,\u201d find the Google Ads ID<\/strong> of the account you want to link.<\/li>\n\n\n
  6. Click Actions \u2013 Link<\/strong> .<\/li>\n\n<\/ol>\n\n\n\n

    After this, in your Merchant account, you will need to create the shopping feed with your products. You will fill in a spreadsheet that Google will use for the ad. So, the information should contain at the very least product ID and title, links to the image and the product, and price.<\/p>\n\n\n\n

    Unlike Google Ads, you do not need to set up targeting manually. With Shopping ads, Google chooses what products to show to the user based on the feed data. Make sure you have a structured high-quality website. If your website does not match Google standards, it will affect your ads\u2019 performance.<\/p>\n\n\n\n

    \"Google<\/figure>\n\n\n\n

    You can have more control over how your ads are shown if you enter highly descriptive information about your product that can be easily matched with the relevant keywords. The type of product, price, size, color and any other characteristics you can think of should be mentioned in the description.<\/p>\n\n\n\n

    Don\u2019t hesitate to add discounts and promotional offers!<\/p>\n\n\n\n

    Another thing you should think of is the negative keywords. Eliminate all the brands you\u2019re not working with. If you\u2019re specializing in furniture for home, add office furniture to your negative keywords. Anything which can bring you unwanted clicks should be taken into account.<\/p>\n\n\n\n

    2. Create a New Shopping Campaign<\/h2>\n\n\n\n
    \"Campaign<\/figure>\n\n\n\n

    Your next step for setting up furniture Google Shopping Ads will be creating a new campaign. In 2022, Google eliminated a Smart Shopping campaign, and there are two types of campaigns left: a Shopping campaign and Performance Max. For your purposes, you will need the first one. You can set it up by following these steps:<\/p>\n\n\n\n

      \n\n
    1. Sign in to your Google Ads account<\/li>\n\n\n
    2. Select Campaigns<\/strong><\/li>\n\n\n
    3. Click the plus button and then New Campaign<\/strong><\/li>\n\n\n
    4. Select an objective for your campaign<\/li>\n\n\n
    5. Choose Shopping<\/strong> for the campaign type<\/li>\n\n\n
    6. Select your Merchant Center<\/strong> account<\/li>\n\n\n
    7. Select Feed<\/strong> (optional)<\/li>\n\n\n
    8. Set your campaign name<\/strong> and additional settings (see below)<\/li>\n\n\n
    9. Click Save and Continue and then create your first ad.<\/li>\n\n<\/ol>\n\n\n\n

      Pick up a name that will be descriptive and meaningful for you. We recommend using the next formula for the names: the location where you\u2019ll be targeting \u2013 the type of campaign \u2013 the goods you\u2019ll be selling. This way it will be far easier to navigate your campaigns, especially if you plan on having more than one.<\/p>\n\n\n\n

      It is a good idea to create a separate Ad group for every single product. This way, you\u2019ll be able to control its performance.<\/p>\n\n\n\n

      3. Choose Your Country of Sale<\/h2>\n\n\n\n
      \"Feed<\/figure>\n\n\n\n

      You will need to set up the country you\u2019re selling your furniture from, as well as the countries in which your furniture is available. If you\u2019re operating internationally, you will need to list all of the countries the sales or delivery is possible. Be careful with it, you neither want to miss out on potential customers, nor waste your clicks on someone who won\u2019t be able to purchase from you in any case.<\/p>\n\n\n\n

      4. Decide on Inventory Filters<\/h2>\n\n\n\n
      \"Google<\/figure>\n\n\n\n

      With inventory filters, you can limit the number of products that appear in the ads. You can set specific requirements, for example, for the types of furniture that will appear. If in every specific case you want only the tables to appear and not the chairs, this is the place to do so.<\/p>\n\n\n\n

      5. Select the Type of Bidding<\/h2>\n\n\n\n
      \"Google<\/figure>\n\n\n\n

      Biding is a crucial step in setting up your furniture Google Shopping Ads. There\u2019re various types of bidding, including Cost per click (CPC), cost per thousand viewable impressions (vCPM), and cost per thousand impressions (CPM). In most cases, you will want to use CPC for your furniture sales. However, if your goal is to boost your furniture brand awareness, you may choose one of the \u201cimpressions\u201d types.<\/p>\n\n\n\n

      Make sure to set up conversion tracking. Conversion tracking allows you to keep count of the clicks which resulted in conversion and in this way track the ad\u2019s performance. It is vital as it allows you to adjust your campaigns when necessary instead of keeping wasting money on something which isn\u2019t working.<\/p>\n\n\n\n

      6. Decide on Your Budget<\/h2>\n\n\n\n
      \"Google<\/figure>\n\n\n\n

      Your budget will directly correlate with the number of clicks and leads you will get for your furniture business. So, you must strike a careful balance so that your budget is large enough for your ads to work, but also is not too draining on your business. In most cases, you will need to experiment a bit and decide by trial and error method which sums work best for you.<\/p>\n\n\n\n

      You should be able to invest at the very least a daily budget so your ads are always running. In the furniture business, there\u2019s enough margin. However, if you\u2019re struggling, it is advisable to start by adding products with higher profit margins.<\/p>\n\n\n\n

      7. Choose Your Networks<\/h2>\n\n\n\n
      \"Google<\/figure>\n\n\n\n

      Your ad might appear on The Google Search Network, Google Search Partner sites, and The Display Network. You can check any boxes. If you only want your ad to appear when the user specifically searches the furniture, you can only leave The Google Search Network. The Search Network includes Google search results, Maps, Shopping, and some partnered websites, while Display Network includes also Youtube, Blogger, Gmail, as well as many more partnered sites. The more networks you choose, the more it will help your PPC campaign optimization<\/a>.<\/p>\n\n\n\n

      8. Select the Devices Which Will Show Your Ads<\/h2>\n\n\n\n
      \"Google<\/figure>\n\n\n\n

      When you\u2019re setting up your furniture Google Shopping Ads, your ads can appear on various devices, including desktops, smartphones, and tablets. You can limit the specific devices so your ads don\u2019t appear on them and save the clicks this way. However, typically you\u2019ll want to reach the widest possible audience, so there\u2019s no sense in limiting the devices. Take into account that nowadays most people browse the internet from their smartphones more than desktop computers or laptops, so you definitely don\u2019t want to exclude them.<\/p>\n\n\n\n

      9. Set Your Locations<\/h2>\n\n\n\n
      \"Google<\/figure>\n\n\n\n

      As the last step, you can limit the areas your ads will be shown. This way, only the people in locations you sell your furniture in or deliver to will see your ads, and the clicks won\u2019t get wasted on people to whom you\u2019re unable to sell in any case.<\/p>\n\n\n\n

      Adding a local inventory Ad extension will allow the customers to see prices and stores in which the products are available in real time. Clicking the ad will redirect the customer to the local store page. It is vital so you don\u2019t waste the clicks on the customer unable to make use of your offer.<\/p>\n\n\n\n

      Explore types and features of 3D modeling service<\/h2>\n\n\n\n
      \n
      See more<\/a><\/div>\n<\/div>\n\n\n\n

      When setting up your furniture Google Shopping Ads, you will want to be careful and pay attention to every step. As they are both interactive and relevant to the user\u2019s search, they are a great way to promote your furniture business, attract new customers, and generate leads.<\/p>\n\n\n\n

      Since these ads are visual, you also need to make sure your images are of excellent quality and represent your furniture in the most winning light. Looking for ways to ensure you have top-notch images for your ads? Contact us to get 3D visualization services that will make your furniture shine!<\/p>\n","protected":false},"excerpt":{"rendered":"

      Google Shopping Ads are visual ads that appear over the main search results andbeneath the search bar when a user is looking for something. Google Shopping Adscan showcase your furniture visually, as well as provide additional informationon price and manufacturers, let the potential customer see the reviews, and muchmore. This way, [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":7860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[583],"tags":[589,599,581,617,585],"class_list":["post-7859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-marketing","tag-content-marketing","tag-ecommerce","tag-furniture-business-trends-tools","tag-furniture-online-stores","tag-online-promotion"],"_links":{"self":[{"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/posts\/7859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7859"}],"version-history":[{"count":2,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/posts\/7859\/revisions"}],"predecessor-version":[{"id":9687,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/posts\/7859\/revisions\/9687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=\/wp\/v2\/media\/7860"}],"wp:attachment":[{"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.cgifurniture.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}