{"id":7824,"date":"2018-05-15T14:11:22","date_gmt":"2018-05-15T14:11:22","guid":{"rendered":"https:\/\/wp.cgifurniture.com\/professional-3d-photography-furniture\/"},"modified":"2026-06-09T09:05:32","modified_gmt":"2026-06-09T09:05:32","slug":"professional-3d-photography-furniture","status":"publish","type":"post","link":"https:\/\/wp.cgifurniture.com\/?p=7824","title":{"rendered":"Professional 3d Photography: 7 Ways to Improve Ecommerce Business"},"content":{"rendered":"\n

Professional 3D photography is surprisingly underutilized even today on account that it\u2019s \u201cnot realistic enough\u201d, \u201chits the uncanny valley\u201d and \u201cboring\u201d. However, nothing can be farther from truth than these statements! Modern 3D modeling and rendering software can create images indistinguishable from photographs; cheaper and faster, too.<\/p>\n\n\n\n

CGI was created to be used in ecommerce \u2013 the biggest market that exists today, for all kinds of goods. And if you want to succeed in business, professional 3D photography is your go-to choice. There are seven reasons for that, which we\u2019ll explore today.<\/p>\n\n\n\n

1. Save Money On Product Images While Getting Top Quality<\/h2>\n\n\n\n
\"Lifelike<\/figure>\n\n\n\n

It is a common bias to assume that professional 3D rendering firm<\/a><\/strong> costs more than traditional product photography. That is factually incorrect, since a good photoshoot price range is from one to two thousand USD, while expert 3D modeling services on average cost less than 1k USD (the exact price depends on size of the project). This means you\u2019ll be able to cut expenses for advertising campaigns while retaining high image quality. More profit to you!<\/p>\n\n\n\n

2. Use Unlimited Creative Opportunities of CGI Photography<\/h2>\n\n\n\n
\"Realistic<\/figure>\n\n\n\n

CGI is completely digital \u2013 lines of code and polygons, that\u2019s it. This allows to customise all elements of images: shape, size, color, texture, lighting, vfx \u2013 you name it. This kind of variability is impossible to achieve with traditional photography. Producing tons of single-use disposable props, spending hours on adjusting lighting and being limited with angles from which photos can be shot \u2013 what a nightmare! Professional 3D photography can save you from all that hassle.<\/p>\n\n\n\n

3. Tap into the Power of Interactive<\/h2>\n\n\n\n

VR has revolutionized entertainment, as well as several other industries. Diving into vast artificial environments is breathtaking experience. In order to create these settings programmers need 3D models with meticulous attention to detail. But it pays off: professional 3D photography can offer an interactive experience for viewers, since they are no longer passive observers. Definitely a bold and effective addition to your website.<\/p>\n\n\n\n

4. Show the Fine Detail<\/h2>\n\n\n\n
\"Professional<\/figure>\n\n\n\n

Speaking of details \u2013 traditional photography is unmatched when it comes to detalization. 4K Ultra HD photographs are surely impressive, but they no longer have monopoly on this feature. Professional 3D photography doesn\u2019t lag behind \u2013 it can produce product images<\/a><\/strong> that look and feel real as well. Although currently creating even one such picture is a slow and painstaking process, the technology is improving every year, so in less than a decade classic photography may become obsolete. Scary or exciting \u2013 this is up to you to decide.<\/p>\n\n\n\n

5. Make Your Product Appeal to Different Target Audiences<\/h2>\n\n\n\n
\"3D<\/figure>\n\n\n\n

Any furniture designer knows that context matters \u2013 an armchair on a plain white background isn\u2019t enticing at all. You need to think of promotional materials as not something to sell the product, but something to sell purpose. Adding decor and placing objects in thematic environments (kitchen, living room, bedroom, etc.) is much more effective, as it will describe customers how they may use your goods. From a logistical point of view, professional 3D rendering is super effective when it comes to placing elements in context. Think of it \u2013 all 3D models are reusable (you can choose elements from a vast item catalog or ask for custom ones) and can be mixed and matched according to your needs. It can even be a feature of an interactive online product catalog!<\/p>\n\n\n\n

6. Make your Product Look Like a Star<\/h2>\n\n\n\n
\"3D<\/figure>\n\n\n\n

Sometimes, when furniture design is more utilitarian than artistic, figuring out how to make it photogenic is quite a challenge. Professional 3D photography can do more than adding visual effects to make even mediocre ideas stellar. In CG images, a lot of factors can be adjusted to highlight the selling points of goods: lighting, accurate material simulation, product quality and so on. Marvellous Designer can render cloth that looks even better than real counterparts, Corona can bathe the scene in gorgeous light and simulate deep shadows. This kind of attention to detail can make even industrial bland furniture look like a star.<\/p>\n\n\n\n

7. Engage Customers with 3D Animation<\/h2>\n\n\n\n
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