{"id":245,"date":"2026-03-17T19:10:05","date_gmt":"2026-03-17T19:10:05","guid":{"rendered":"https:\/\/wp.cgifurniture.com\/case-study\/3d-product-animation-video-outdoor-furniture\/"},"modified":"2026-06-09T09:05:24","modified_gmt":"2026-06-09T09:05:24","slug":"3d-product-animation-video-outdoor-furniture","status":"publish","type":"case","link":"https:\/\/wp.cgifurniture.com\/?case=3d-product-animation-video-outdoor-furniture","title":{"rendered":"Artelia: 3D Product Animation for Outdoor Furniture"},"content":{"rendered":"\n

A 3D product animation video is the kind of asset that gets all the attention \u2014 but it’s rarely where a project starts. For Artelia GmbH, the collaboration with our 3D rendering studio began earlier, with over 100 lifestyle renders for their outdoor furniture product pages. Different settings, different categories, all built to make the online catalogs feel like real-world spaces. The cinematic promo animation came later \u2014 the piece that brought everything together. And that’s the part we’ll focus on in this case study.<\/p>\n\n\n\n

About the Client<\/h2>\n\n\n\n
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Artelia GmbH<\/a> is a Berlin-based furniture company that develops brands, designs products, and runs international online stores. They work across several segments \u2014 outdoor living, children’s furniture, and lifestyle.<\/p>\n\n\n\n

They had new products launching and needed visuals that went beyond standard e-commerce shots. Something that could sit on a product page but also work as standalone brand content. An animated product video that felt premium.<\/p>\n\n\n\n

Scope of our Work Together<\/h2>\n\n\n\n
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Before the animation, there was a full-scale furniture lifestyle rendering production. The scope included:<\/p>\n\n\n\n