{"id":229,"date":"2025-08-13T12:33:56","date_gmt":"2025-08-13T12:33:56","guid":{"rendered":"https:\/\/wp.cgifurniture.com\/case-study\/cg-rendering-services-jofran\/"},"modified":"2026-06-09T09:05:24","modified_gmt":"2026-06-09T09:05:24","slug":"cg-rendering-services-jofran","status":"publish","type":"case","link":"https:\/\/wp.cgifurniture.com\/?case=cg-rendering-services-jofran","title":{"rendered":"Jofran: 3D Rendering for Furniture Brand"},"content":{"rendered":"\n

Client:<\/strong> Jofran Inc.<\/a> is a furniture company founded in 1975. For decades, the brand has been bringing coziness and comfort to its customers\u2019 homes with high-quality furnishings at reasonable prices. Its product range covers bedrooms, living rooms, and dining rooms.<\/p>\n\n\n\n

The Challenge<\/h2>\n\n\n\n

Jofran\u2019s marketers needed a way to better showcase the selling points of their furniture \u2014 practicality, comfort, and homey charm. Traditional product photos often fell short of conveying these qualities, and producing visuals through multiple providers was slow and inconsistent. The company required a faster, more efficient solution that would deliver all types of imagery \u2014 silo shots, lifestyle scenes, interactive spins, and AR \u2014 in one place. At the same time, it was critical that every asset consistently maintained the brand\u2019s recognizable style across all marketing channels.<\/p>\n\n\n\n

Our Solutions<\/h2>\n\n\n\n

In January 2021, Jofran partnered with CGIFurniture. Since then, our 3D rendering company<\/a> has successfully completed over 30 projects for the brand, creating a wide variety of CGI assets.<\/p>\n\n\n\n

3D modeling and texturing<\/h3>\n\n\n\n

Using full and close-up product photos provided by Jofran, our artists recreated items with 100% accuracy and carefully matched textures.<\/p>\n\n\n\n

Examples<\/strong>: 3D models of a chair, dresser, table, and cabinet.<\/p>\n\n\n\n

\n\n
\"Clay<\/figure>\n\n\n
\"Clay<\/figure>\n\n\n
\"Clay<\/figure>\n\n\n
\"Clay<\/figure>\n\n<\/figure>\n\n\n\n

Neutral background silo renders<\/h3>\n\n\n\n

Instead of a standard white background, Jofran prefers cozy neutral tones. With mood boards provided as guidance, our team created a custom CG scene with light wooden flooring and an off-white wall. Every 3D model was rendered in 4K in this environment.<\/p>\n\n\n\n

Examples:<\/strong> 3D silos of an armchair, chair, table, and nightstand.<\/p>\n\n\n\n

\n\n
\"An<\/figure>\n\n\n
\"A<\/figure>\n\n\n
\"A<\/figure>\n\n\n
\"Nightstand<\/figure>\n\n<\/figure>\n\n\n\n

Lifestyle CG renders<\/h3>\n\n\n\n

Based on interior style mood boards, we built unique 3D scenes for each product. Items were placed, lit, and rendered in 4K, then harmonized in post-production to ensure unified tonality and contrast.<\/p>\n\n\n\n

Examples:<\/strong> lifestyle CGI of kitchen sets, dining sets, cabinets, tables, and chairs in atmospheric lifestyle settings.<\/p>\n\n\n\n

\n\n
\"A<\/figure>\n\n\n
\"A<\/figure>\n\n\n
\"Cabinet<\/figure>\n\n\n
\"First-class<\/figure>\n\n\n
\"Cabinet<\/figure>\n\n\n
\"Product<\/figure>\n\n\n
\"Table<\/figure>\n\n\n
\"Chair<\/figure>\n\n<\/figure>\n\n\n\n

360\u00b0 spins<\/h3>\n\n\n\n

For each product, we created 36 white-background renders showing the product from different angles. These renderings were integrated into a website plugin that enabled an interactive 360\u00b0 spin. With such an asset, customers can rotate high-poly furniture 3D models and examine them in detail.<\/p>\n\n\n\n

Multi-row 3D views<\/h3>\n\n\n\n

By producing 7 rows of 36 renders, we enabled full spherical product exploration from any angle, with zoom-in capability for detailed examination.<\/p>\n\n\n

\"360\u00b0\u2194 drag to rotate<\/span><\/div>\n\n\n\n

AR models<\/h3>\n\n\n\n

High-poly 3D objects were optimized into low-poly versions suitable for real-time AR applications. We delivered AR-ready files in both .usdz and .glb formats, compatible with iOS and Android.<\/p>\n\n\n<\/model-viewer>\n\n\n\n

The Results<\/h2>\n\n\n\n

The 3D visuals became a powerful marketing toolkit for Jofran Inc.:<\/p>\n\n\n\n

    \n\n
  • Lifestyle renders enhanced the brand\u2019s online catalog.<\/li>\n\n\n
  • Silo imagery and AR models enriched product listings.<\/li>\n\n\n
  • 360\u00b0 spins and lifestyle images were used successfully across social media platforms such as Facebook and Instagram.<\/li>\n\n<\/ul>\n\n\n\n
    \n\n
    \"High-quality<\/figure>\n\n\n
    \"3D<\/figure>\n\n\n
    \"3D<\/figure>\n\n<\/figure>\n\n\n\n

    This blend of photorealistic CGI, interactive tools, and AR assets provided Jofran with consistent, engaging, and versatile marketing content \u2014 perfectly aligned with the brand\u2019s goal of highlighting the warmth and practicality of its furniture.<\/p>\n\n\n\n

    Looking to showcase your furniture with warmth, detail, and clarity like Jofran? CGIFurniture delivers CG rendering services that bring out the charm and functionality of your products across every platform. From marketing visuals to e-commerce tools, we help brands create assets that resonate with customers and drive sales.<\/p>\n\n\n\n

    Contact us to schedule a free demo and explore services including:<\/p>\n\n\n\n

      \n\n
    • Augmented Reality<\/li>\n\n\n
    • Lifestyle Renders<\/li>\n\n\n
    • Textures and Materials<\/li>\n\n\n
    • 3D Modeling Services<\/li>\n\n\n
    • 360 Views<\/li>\n\n<\/ul>\n\n\n\n

      Let\u2019s build a compelling visual presence for your furniture brand.<\/p>\n\n\n\n

      CGI Price List<\/h2>\n\n\n\n

      Discover our complete range of CGI services, with real project examples and transparent pricing<\/p>\n\n\n

      \n Contact Us<\/legend>