{"id":119,"date":"2025-08-13T12:27:35","date_gmt":"2025-08-13T12:27:35","guid":{"rendered":"https:\/\/wp.cgifurniture.com\/case-study\/handcrafted-beds-3d-rendering-comfy-sleeps-home\/"},"modified":"2026-06-09T09:05:24","modified_gmt":"2026-06-09T09:05:24","slug":"handcrafted-beds-3d-rendering-comfy-sleeps-home","status":"publish","type":"case","link":"https:\/\/wp.cgifurniture.com\/?case=handcrafted-beds-3d-rendering-comfy-sleeps-home","title":{"rendered":"Comfy Sleeps: 3D Rendering for Handcrafted Beds"},"content":{"rendered":"\n

Comfy Sleeps Home<\/a> (or CSH) is a UK-based brand specializing in handcrafted luxury beds, including sleigh, winged, mirrored, and TV beds. The company also offers mattresses and sofas, emphasizing quality craftsmanship and competitive pricing by selling directly from the manufacturer without middlemen.<\/p>\n\n\n\n

What the Client Needed<\/h2>\n\n\n\n

The brand relied on both online and offline catalogs to showcase its products. With a growing product range, CSH needed a large number of top-notch product images. Traditional photoshoots were costly, time-consuming, and limited in terms of flexibility for new collections. At the same time, the company required visuals that would match its luxury positioning and engage digital audiences effectively.<\/p>\n\n\n\n

Our Solution<\/h2>\n\n\n\n

Since 2021, Comfy Sleeps Home has collaborated with CGIFurniture on several projects, including 3D modeling, lifestyle rendering services, and 3D animation. The scope of work included the following solutions.<\/p>\n\n\n\n

Handcrafted Beds Lifestyle 3D Rendering<\/h2>\n\n\n\n

Our CG specialists modeled several luxury beds and placed them in 3D interiors styled to match a sophisticated, high-end aesthetic. These scenes highlighted the beds\u2019 elegant features, making the visuals appealing to the target audience.<\/p>\n\n\n\n

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Attention-Grabbing Product 3D Animation<\/h2>\n\n\n\n

It was decided to showcase one of the beds in a short 3D animation to unveil its design features in a lifestyle setting. In a 7-second video, viewers can see a lush double bed with a TV screen sliding out of the footboard. The animation was created in two formats: a square 4472 x 4472 for Shopify and a vertical version for social media reels. The vertical format was particularly successful, a 7-second lifestyle video was created to showcase a double bed with a TV screen sliding out of the footboard. Two versions were produced: a square 4472 x 4472 format for Shopify and a vertical format for social media reels. The vertical version went viral on TikTok, gathering 20 million views on the brand\u2019s TikTok account<\/a>. It also performed strongly on Facebook and Instagram.<\/p>\n\n\n\n